Approach
I believe that great design is about more than just making things look good – it's about creating meaningful experiences that resonate with users and help businesses achieve their goals. I take a user-centric approach to design, focusing on understanding the needs and behaviors of my target audience to create solutions that are both intuitive and engaging.
About me
I'm a Brazilian designer with a background in interaction design, visual design, and brand identity. Over the last 17 years, I've been lucky to work with amazing clients creating product experiences for the most variety of industries.
Here are a few highlights of my journey:
Currently, I’m a partner and Head of Design at Guru Investing. An early-stage startup in Brazil that makes investment in the stock market affordable and accessible.
In 2018 I was the Head of Design at Chama, a Dutch startup that runs its applications in Brazil. I was responsible for establishing a design culture and managing a design team that works across the ocean: Sao Paulo and Amsterdam. Before Chama, I worked at Pontomobi/Isobar Brazil as Creative Director, leading the design and strategy team. I managed a team of 15 Product Designers and UX Designers working in offices nationwide.
In 2016, the British School of Creatives Arts - EBAC started in Brazil and I was invited to create the first course in Mobile App Design in the country. For four years I was the coordinator program and teacher two subjects: Product Design and the final project.
Connect with me on LinkedIn to learn more about my experience and design work.
Contact
Contact me directly by email
hi@lincolnsoares.com